This weekend I “excursion”. For those who don’t know, it’s an event, where public and classic cars either restored the people or just a really good care in these years can map recorded. I’m on this classic run, was that it occurred to me that there’s really a big marketing lesson to learn.

Fury of the fans are, what you have here. These people are identified for a tag. So dedicated that they are ready, pour thousands of dollars in it. Then, what the most raging fans spread the word and show their love of this tag. They’re businessmen, who continually to spread to the rest of the world. Although these vehicles are no longer manufactured, it is still around with the spread.

But what happened? It’s not the company, which is that these people-the raving of a product that the company which were classics and then found a way into the hearts and souls of the faithful fans. PUR is nostalgia, or is there something unique about these specific cars?

The answer in the product and the marketing is for me. The product must have a value, that catch fire, “nicked emotions and one that”. Marketing, then must these items and create loyalty of fans, not by himself, but to create a sustainable, all my life. We’re also on these days is highly concentrated. Now that’s all. Everything is instant. It’s all about churn. This creates a no classic. And he also created the fury of the fans.

Let’s do it in their marketing activities, and services that you offer. Creating services that are sustainable? The service can create fury of fans, as well as products. If you create your service should you market, note the long term. How could he Oldtimer, that on these services-how to create them, loyal fans, in the care, is used for long distances and continue writing the message spread over a long time, after the import. It’s a great time to think about it, in particular, for all the amazing Community on the basis of social networking tools that are available. We have the knowledge, never hatte-cheaper, faster and spread throughout the world, the classic car. But instead of spreading the word, are you sure that the product or service for the message may be a classic.